Just a bit of a random thought….
2x concentrates are taking over the industry, and I know for a fact that pretty soon you won’t be able to find the big bottles with the regular kind.
They keep advertising how it’s so much better for the environment because the bottles will be half the size as you will only need half the size of the liquid to clean your clothes. This is supposed to help with the environment.
In reality, the smaller bottles, probably won’t work that much. People like my mother are used to using a certain amount of liquid and probably won’t trust the concentrated liquid to get the job done. Chances are, she’ll go through more bottles rather than less.
Therefore – you still have bottles that will be filling landfills and not getting recycled.
Either way – are we really coming out ahead?